Dubai Business Events (DBE) conducted a three-day FAM trip in December 2018, ‘Discover Dubai Study Mission 2018’ for Indian travel agents and selected media to experience Dubai’s new venues and attractions.

All the delegates flew Emirates Airline to Dubai and stayed at InterContinental Festival City for all the three days. The FAM was supported by Travco, an inbound tour operator in the Middle East region.

Dubai positions itself as an ideal MICE destination
Dubai positions itself as an ideal MICE destination

The main aim of this FAM trip was to showcase Dubai as an ideal location for all business events, as it is strategically placed between the East and the West, with one-third of the world just a four-hour flight away and two-thirds with an eight-hour flight.

During all the three-days of this FAM trip, Indian delegates were introduced to various new business events venues and attractions in Dubai like InterContinental Festival City, Grand Hyatt, Park Hyatt Dubai, Madinat Jumeirah, Queen Elizabeth 2, Dubai Autodrome, IMG Worlds of Adventure, Seawings Seaplane Tours, Dubai Frame, Al Seef by Jumeirah, Al Fahidi Historical District and Masti Restaurant and Lounge at La Mer

Talking exclusively to Travel News Digest during this FAM trip, Steen Jakobsen, Assistant Vice President, Dubai Business Events and City Operations said, “Dubai has very strong proposition for event organisers with close proximity and good airline connections to India, great infrastructure in Dubai, world-class hotels, venues, attractions, general services and the quality makes Dubai the ideal location not just for organisers from India but all over the world to bring their events here.”

He further added that there are many opportunities out there, there are many great cities which are recognised as business events destinations. “We are trying to position Dubai as a competition first and foremost by the sales and marketing which we do to make sure the event organisers, decision makers, as well as agencies, are informed about what Dubai has to offer.”

“We do this through sales missions by going into the Indian market. We have got two sales missions planned for 2019 in eight Indian cities and two study missions slated for next year. We are trying to get in corporate planners and Indian agencies. In addition to that, our team in India will be very active and going out on sales calls with organisers and decision makers to make sure that Dubai stays in the top of their minds and continue to talk about what is new in Dubai as the Indian market knows Dubai extremely well. So, it is important for us to spread the message of the new things that are happening here. There is always something to come back to in Dubai,” highlighted Jakobsen.

Speaking to Travel News Digest on the lines of Expo 2020, Jakobsen said that this is an incredible opportunity to position Dubai and the UAE for business events. It is for the first time the Expo is being held in Dubai with 190 countries participating and 25 million visitors are expected. It is creating a lot of interests from corporates in particular. What is more exciting about the Expo is its construction that is being done. 80% of its construction will remain in legacy afterwards. The Expo will be an amazing event while it happens, but certainly also after the Expo, in the years to come.

Dubai received over a million visitors from India this year from January to June.

India is the top market for Dubai followed by Saudi Arabia and the UK. China and Oman are at the fourth and fifth position respectively.

“Some of the newer markets that we are focusing on is Southeast Asia, where we earlier this year opened offices in Malaysia, Indonesia, Singapore, South Korea,” revealed Jakobsen.


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