Atahotels has partnered with SiteMinder to further capitalize on Italy’s rising tourism numbers. SiteMinder will power the distribution of Atahotels’ more than 4,700 rooms online and increase guest acquisition for the hotel group through the company’s 350-strong network of the world’s top booking channels.
Atahotels merged with UNA Hotels & Resorts in 2016 to form the first wholly Italian-owned and -operated hotel group. Together, the two brands have 43 properties located in 25 destinations across the country.
Italy consecutively ranks among the five most popular destinations in the world, according to the country’s chief national tourist organization, the Touring Club. Contributing more than €70 billion to the local economy each year, Italy’s tourism sector welcomed 50.7 million visitors in 2016 and recent figures show visitors this year-to-date have already surpassed 55 million.