St. Louis-based design firm Arcturis has been tapped to lead the branding and visual identity efforts for the new Hotel Saint Louis, a $55-million project spearheaded by Restoration St. Louis and managed by Innkeeper Hospitality Services.
Located in downtown St. Louis, the development project will turn the historic Louis Sullivan building into a 140-guestroom hotel with ballroom, spa and rooftop pool and lounge under the Marriott Autograph Collection soft brand.
Hotel Saint Louis started construction in August 2017 and is scheduled to be completed by October 2018.
According to Troy Guzman, Arcturis’ director for graphic design, the firm will create a visual identity that intertwines historic elements from the building’s past with modern touches from the city.
Arcturis was reportedly selected for its knowledge of the local St. Louis landscape and its background in providing solutions on historic preservation projects. Arcturis’ home office is located across the street from the project site.